:root {
  --paper: #f3eee4;
  --paper-2: #ebe4d6;
  --ink: #16130f;
  --ink-soft: #4a443b;
  --muted: #8a8173;
  --accent: #e2421b;
  --rule: rgba(22, 19, 15, 0.16);
  --serif: 'Fraunces', Georgia, serif;
  --sans: 'IBM Plex Sans', system-ui, sans-serif;
  --mono: 'IBM Plex Mono', ui-monospace, monospace;
  --max: 1240px;
}

* { margin: 0; padding: 0; box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 17px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
a { color: inherit; }
::selection { background: var(--accent); color: var(--paper); }

.grain {
  position: fixed; inset: 0; pointer-events: none; z-index: 100; opacity: .07;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='200' height='200'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}

.mono { font-family: var(--mono); font-size: .78rem; letter-spacing: .04em; text-transform: uppercase; }

/* NAV */
.nav {
  position: sticky; top: 0; z-index: 50;
  display: flex; align-items: center; justify-content: space-between; gap: 2rem;
  padding: 1.1rem clamp(1.25rem, 4vw, 3rem);
  background: color-mix(in srgb, var(--paper) 88%, transparent);
  backdrop-filter: blur(8px);
  border-bottom: 1px solid var(--rule);
}
.logo { font-family: var(--serif); font-weight: 700; font-size: 1.45rem; text-decoration: none; letter-spacing: -.02em; }
.logo span { color: var(--accent); }
.nav nav { display: flex; gap: 2rem; }
.nav nav a { text-decoration: none; font-size: .93rem; color: var(--ink-soft); transition: color .2s; }
.nav nav a:hover { color: var(--ink); }
.nav-cta { font-family: var(--mono); font-size: .8rem; text-transform: uppercase; letter-spacing: .05em; text-decoration: none; border-bottom: 2px solid var(--accent); padding-bottom: 2px; }

/* BUTTONS */
.btn {
  display: inline-flex; align-items: center; gap: .6rem;
  padding: .95rem 1.6rem; font: 500 .95rem var(--sans);
  text-decoration: none; border: 1.5px solid var(--ink); cursor: pointer;
  transition: transform .2s, background .2s, color .2s, box-shadow .2s;
}
.btn svg { transition: transform .2s; }
.btn:hover svg { transform: translateX(4px); }
.btn-ink { background: var(--ink); color: var(--paper); box-shadow: 4px 4px 0 var(--accent); }
.btn-ink:hover { transform: translate(-2px, -2px); box-shadow: 6px 6px 0 var(--accent); }
.btn-line { background: transparent; color: var(--ink); }
.btn-line:hover { background: var(--ink); color: var(--paper); }
.btn-accent { background: var(--accent); color: var(--paper); border-color: var(--accent); }
.btn-accent:hover { background: var(--ink); border-color: var(--ink); }

/* HERO */
.hero {
  position: relative; max-width: var(--max); margin: 0 auto;
  padding: clamp(4rem, 10vw, 8rem) clamp(1.25rem, 4vw, 3rem) clamp(3rem, 7vw, 6rem);
}
.eyebrow { font-family: var(--mono); font-size: .8rem; text-transform: uppercase; letter-spacing: .08em; color: var(--muted); margin-bottom: 2rem; }
.hero h1 {
  font-family: var(--serif); font-weight: 400;
  font-size: clamp(3rem, 9vw, 7.6rem); line-height: .96; letter-spacing: -.035em;
  font-variation-settings: 'opsz' 144;
}
.hero h1 em { font-style: italic; font-weight: 300; }
.strike { position: relative; color: var(--muted); }
.strike::after {
  content: ''; position: absolute; left: -2%; right: -2%; top: 54%; height: .07em;
  background: var(--accent); transform: rotate(-2deg) scaleX(0); transform-origin: left;
  animation: strike .7s 1.1s cubic-bezier(.7,0,.3,1) forwards;
}
.hand { font-style: italic; color: var(--accent); font-weight: 500; }
@keyframes strike { to { transform: rotate(-2deg) scaleX(1); } }

.hero-foot { display: grid; grid-template-columns: 1.1fr 1fr; gap: 3rem; margin-top: 3.5rem; align-items: end; }
.lede { font-size: 1.2rem; color: var(--ink-soft); max-width: 34ch; }
.hero-actions { display: flex; gap: 1rem; flex-wrap: wrap; justify-content: flex-end; }

.hero-note {
  position: absolute; top: clamp(5rem, 12vw, 9rem); right: clamp(1.25rem, 4vw, 3rem);
  width: 210px; padding: 1rem 1.1rem; transform: rotate(3deg);
  background: #fff8c9; box-shadow: 0 10px 30px rgba(22,19,15,.12);
  font-family: var(--serif); font-style: italic; font-size: 1rem; line-height: 1.35;
}
.hero-note .mono { display: block; font-style: normal; color: var(--accent); margin-bottom: .4rem; font-size: .68rem; }

/* MARQUEE */
.marquee { border-block: 1px solid var(--ink); background: var(--ink); color: var(--paper); overflow: hidden; padding: 1.1rem 0; }
.marquee-track { display: flex; gap: 2rem; width: max-content; animation: marquee 40s linear infinite; font-family: var(--serif); font-size: 1.6rem; font-style: italic; white-space: nowrap; }
.marquee i { color: var(--accent); font-style: normal; }
@keyframes marquee { to { transform: translateX(-50%); } }

/* SECTIONS */
.section { max-width: var(--max); margin: 0 auto; padding: clamp(4rem, 9vw, 7.5rem) clamp(1.25rem, 4vw, 3rem); }
.section-head { display: grid; grid-template-columns: 80px 1fr 1fr; gap: 1.5rem; align-items: baseline; margin-bottom: 3.5rem; border-top: 1px solid var(--ink); padding-top: 1.5rem; }
.section-head h2, .brief h2 { font-family: var(--serif); font-weight: 400; font-size: clamp(2.2rem, 5vw, 3.8rem); letter-spacing: -.03em; line-height: 1; }
.section-head p { color: var(--ink-soft); max-width: 38ch; justify-self: end; }
.num { color: var(--accent); }

/* SERVICES */
.services { list-style: none; display: grid; grid-template-columns: repeat(3, 1fr); border-left: 1px solid var(--rule); }
.services li { position: relative; padding: 2rem 1.75rem 3.5rem; border-right: 1px solid var(--rule); border-bottom: 1px solid var(--rule); transition: background .25s; }
.services li:nth-child(-n+3) { border-top: 1px solid var(--rule); }
.services li:hover { background: var(--paper-2); }
.services h3 { font-family: var(--serif); font-weight: 500; font-size: 1.55rem; letter-spacing: -.02em; margin-bottom: .75rem; }
.services p { color: var(--ink-soft); font-size: .97rem; }
.services .tag { position: absolute; bottom: 1.4rem; left: 1.75rem; color: var(--muted); }

/* WORK */
.tabs { display: flex; gap: .5rem; margin-bottom: 1.5rem; flex-wrap: wrap; }
.tab { font: 500 .85rem var(--mono); text-transform: uppercase; letter-spacing: .04em; padding: .6rem 1rem; background: none; border: 1px solid var(--rule); cursor: pointer; color: var(--ink-soft); transition: all .2s; }
.tab:hover { border-color: var(--ink); color: var(--ink); }
.tab.active { background: var(--ink); color: var(--paper); border-color: var(--ink); }
.compare { display: grid; grid-template-columns: 1fr 1.15fr; gap: 1.5rem; }
.card { position: relative; padding: 2.25rem; min-height: 280px; }
.card .label { display: block; margin-bottom: 1.2rem; }
.before { border: 1px dashed var(--muted); color: var(--muted); }
.before .sample { font-family: var(--sans); font-size: 1.05rem; text-decoration: line-through; text-decoration-color: rgba(226,66,27,.55); text-decoration-thickness: 1.5px; }
.after { background: var(--ink); color: var(--paper); box-shadow: 8px 8px 0 var(--accent); }
.after .label { color: var(--accent); }
.after .sample { font-family: var(--serif); font-size: clamp(1.35rem, 2.2vw, 1.75rem); line-height: 1.3; letter-spacing: -.01em; }
.result { display: inline-block; margin-top: 1.75rem; padding: .35rem .7rem; background: var(--accent); color: var(--paper); }
.sample { transition: opacity .25s; }
.sample.fade { opacity: 0; }

/* STATS */
.stats { display: grid; grid-template-columns: repeat(4, 1fr); border-block: 1px solid var(--ink); background: var(--paper-2); }
.stats div { padding: 2.5rem clamp(1.25rem, 3vw, 2.5rem); border-right: 1px solid var(--rule); }
.stats div:last-child { border-right: 0; }
.stats strong { display: block; font-family: var(--serif); font-weight: 400; font-size: clamp(2.4rem, 4.5vw, 3.6rem); letter-spacing: -.03em; line-height: 1; margin-bottom: .6rem; }
.stats span { color: var(--ink-soft); font-size: .92rem; }

/* PROCESS */
.process { display: grid; grid-template-columns: repeat(4, 1fr); gap: 2rem; counter-reset: s; }
.process article { padding-top: 1.25rem; border-top: 3px solid var(--ink); }
.process article:nth-child(even) { margin-top: 3rem; }
.step { font-family: var(--serif); font-style: italic; font-size: 2.6rem; color: var(--accent); line-height: 1; }
.process h3 { font-family: var(--serif); font-weight: 500; font-size: 1.5rem; margin: .6rem 0 .5rem; }
.process p { color: var(--ink-soft); font-size: .97rem; }

/* QUOTE */
.quote { background: var(--accent); color: var(--paper); padding: clamp(4rem, 9vw, 7rem) clamp(1.25rem, 4vw, 3rem); text-align: left; }
.quote blockquote { max-width: var(--max); margin: 0 auto; font-family: var(--serif); font-weight: 300; font-style: italic; font-size: clamp(1.9rem, 4.5vw, 3.6rem); line-height: 1.12; letter-spacing: -.02em; }
.quote cite { display: block; max-width: var(--max); margin: 2rem auto 0; font-style: normal; }

/* PRICING */
.pricing { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.5rem; align-items: stretch; }
.plan { position: relative; display: flex; flex-direction: column; padding: 2.25rem; border: 1.5px solid var(--ink); background: var(--paper); }
.plan h3 { font-family: var(--serif); font-weight: 500; font-size: 1.5rem; }
.price { font-family: var(--serif); font-size: 2.8rem; letter-spacing: -.03em; margin: .75rem 0 1.5rem; line-height: 1; }
.price .mono { color: var(--muted); letter-spacing: .04em; vertical-align: middle; margin-right: .3rem; }
.price small { font-size: 1rem; color: var(--muted); }
.plan ul { list-style: none; margin-bottom: 2rem; flex: 1; }
.plan li { padding: .6rem 0; border-bottom: 1px solid var(--rule); font-size: .95rem; color: var(--ink-soft); }
.plan li::before { content: '—'; color: var(--accent); margin-right: .6rem; }
.plan .btn { justify-content: center; }
.featured { background: var(--ink); color: var(--paper); transform: translateY(-14px); }
.featured li { color: rgba(243,238,228,.8); border-color: rgba(243,238,228,.15); }
.featured .price .mono, .featured .price small { color: rgba(243,238,228,.5); }
.badge { position: absolute; top: -.8rem; left: 2.25rem; background: var(--accent); color: var(--paper); padding: .25rem .6rem; font-size: .7rem; }

/* FAQ */
.faq-list { max-width: 820px; margin-left: calc(80px + 1.5rem); }
.faq details { border-bottom: 1px solid var(--rule); }
.faq summary { list-style: none; cursor: pointer; padding: 1.4rem 0; font-family: var(--serif); font-size: 1.35rem; display: flex; justify-content: space-between; gap: 1rem; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: '+'; font-family: var(--mono); color: var(--accent); transition: transform .25s; }
.faq details[open] summary::after { transform: rotate(45deg); }
.faq details p { padding: 0 0 1.5rem; color: var(--ink-soft); max-width: 62ch; }

/* BRIEF */
.brief { display: grid; grid-template-columns: 1fr 1.4fr; gap: clamp(2rem, 6vw, 5rem); border-top: 1px solid var(--ink); }
.brief-intro .num { display: block; margin-bottom: 1rem; }
.brief-intro p { color: var(--ink-soft); margin-top: 1.25rem; max-width: 32ch; }
.brief-intro .small { color: var(--muted); margin-top: 2rem; }
form { display: flex; flex-direction: column; gap: 1.4rem; }
.row { display: grid; grid-template-columns: 1fr 1fr; gap: 1.4rem; }
form label { display: flex; flex-direction: column; gap: .45rem; font-family: var(--mono); font-size: .75rem; text-transform: uppercase; letter-spacing: .05em; color: var(--ink-soft); }
.opt { text-transform: none; color: var(--muted); }
form input:not([type=radio]), form textarea {
  font: 400 1.05rem var(--sans); color: var(--ink); background: transparent;
  border: 0; border-bottom: 1.5px solid var(--ink); padding: .55rem 0; outline: none; resize: vertical; border-radius: 0;
  transition: border-color .2s;
}
form input:focus, form textarea:focus { border-color: var(--accent); }
form input.invalid, form textarea.invalid { border-color: var(--accent); background: rgba(226,66,27,.05); }
.hp { position: absolute; left: -9999px; width: 1px; height: 1px; opacity: 0; }
fieldset { border: 0; }
legend { font-family: var(--mono); font-size: .75rem; text-transform: uppercase; letter-spacing: .05em; color: var(--ink-soft); margin-bottom: .7rem; }
.chips { display: flex; flex-wrap: wrap; gap: .5rem; }
.chips label { flex-direction: row; }
.chips input { position: absolute; opacity: 0; pointer-events: none; }
.chips span { padding: .5rem .95rem; border: 1px solid var(--rule); font: 400 .92rem var(--sans); text-transform: none; letter-spacing: 0; color: var(--ink); cursor: pointer; transition: all .15s; }
.chips span:hover { border-color: var(--ink); }
.chips input:checked + span { background: var(--ink); color: var(--paper); border-color: var(--ink); }
.chips input:focus-visible + span { outline: 2px solid var(--accent); outline-offset: 2px; }
.submit { align-self: flex-start; margin-top: .5rem; }
.submit[disabled] { opacity: .6; cursor: wait; }
.form-status { font-family: var(--mono); font-size: .85rem; min-height: 1.4em; }
.form-status.ok { color: #2d6a3e; }
.form-status.err { color: var(--accent); }

/* FOOTER */
.footer { display: flex; justify-content: space-between; align-items: center; gap: 1rem; flex-wrap: wrap; padding: 2rem clamp(1.25rem, 4vw, 3rem); border-top: 1px solid var(--ink); }
.footer a { text-decoration: none; }

/* REVEAL */
.reveal { opacity: 0; transform: translateY(24px); animation: rise .9s cubic-bezier(.2,.7,.2,1) forwards; }
.hero .reveal:nth-child(1) { animation-delay: .05s; }
.hero .reveal:nth-child(2) { animation-delay: .18s; }
.hero .reveal:nth-child(3) { animation-delay: .4s; }
.hero .reveal:nth-child(4) { animation-delay: .7s; }
@keyframes rise { to { opacity: 1; transform: none; } }
.hero-note.reveal { animation-name: rise-note; }
@keyframes rise-note { to { opacity: 1; transform: rotate(3deg); } }

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation-duration: .01ms !important; animation-delay: 0s !important; transition: none !important; }
}

/* RESPONSIVE */
@media (max-width: 1080px) {
  .hero-note { display: none; }
}
@media (max-width: 900px) {
  .nav nav { display: none; }
  .hero-foot, .compare, .brief { grid-template-columns: 1fr; }
  .hero-actions { justify-content: flex-start; }
  .section-head { grid-template-columns: 1fr; gap: .75rem; }
  .section-head p { justify-self: start; }
  .services, .pricing { grid-template-columns: 1fr; }
  .services li:nth-child(-n+3) { border-top: 0; }
  .services li:first-child { border-top: 1px solid var(--rule); }
  .stats { grid-template-columns: 1fr 1fr; }
  .stats div:nth-child(2) { border-right: 0; }
  .stats div:nth-child(-n+2) { border-bottom: 1px solid var(--rule); }
  .process { grid-template-columns: 1fr 1fr; }
  .process article:nth-child(even) { margin-top: 0; }
  .featured { transform: none; }
  .faq-list { margin-left: 0; }
}
@media (max-width: 560px) {
  .row { grid-template-columns: 1fr; }
  .process { grid-template-columns: 1fr; }
}